A fully managed rewards platform for your loyalty programme.

We specialise in handling the logistics of reward distribution, ensuring timely and accurate delivery of rewards to customers. By leveraging our expertise and resources, you can avoid the complexities of managing rewards in-house, allowing you to focus on your core activities.

Give your customers the ultimate choice of rewards.

Our Rewards Shop hosts over 6,000 products, plus we offer a ‘Dream Rewards’ concierge service giving your customers the opportunity to get anything they want.

We provide robust reporting capabilities, offering valuable insights into programme performance and customer engagement. This not only improves operational efficiency but also enhances the overall effectiveness of your programme, leading to increased customer loyalty and satisfaction.

In 2020, Fonterra Farm Source reviewed the Farm Source Rewards programme and along with wanting to bring a stronger, more compelling value proposition to farmers, Farm Source wanted to offer a better range of rewards and experience when redeeming Farm Source Dollars.

With the technology and software to facilitate ‘white-label’ programmes for businesses like Fonterra, Smart Loyalty became the provider of the reward and fulfilment platform for the Farm Source Rewards programme, in October 2020.

The re-design and re-launch of the programme focused on removing complexity, simplifying rules around earning and redeeming, making it easier for farmers to understand how to get the most value out of the programme, and offering a wider range of rewards to farmers.

Smart Loyalty offers a much larger range of products to farmers than previously available, with a selection of over 6,000 rewards online, as well as more flexibility with the Dream Rewards concierge service, where farmers can use their Farm Source Dollars to get almost anything they want.

“The team at Smart Loyalty have been instrumental in helping us take our Farm Source Rewards programme to new heights since we partnered with them.

Back in 2020, we needed a loyalty partner that could bring fresh thinking and innovation to help us re-invigorate the programme, lead the market and most importantly, deliver the best for our farmers.


Smart Loyalty’s product, platform and approach to loyalty continue to be key components to ensure we achieve our overall strategic goals and objectives for the programme. In particular, their Dream Rewards concierge service is a stand-out and has made a massive difference to our offer with farmers.”

Race Louden / Head of Marketing, Farm Source Rewards