Our B2B coalition loyalty programmes connect multiple brands to create a powerful rewards programme that allows members to earn points across various purchases and redeem them all in one place. This enhances the reward value, boosts engagement, fosters deeper customer loyalty, and drives sales for the businesses involved.
Being part of a coalition can increase visibility and attract new customers who might not have considered you otherwise.
Additionally, you gain access to shared marketing, promotions and communication opportunities, allowing you to leverage a broader reach to a highly engaged audience.
Your customers benefit by earning more reward points from multiple suppliers instead of just one.
As your customers earn and redeem points, their loyalty strengthens, making them more likely to choose participating programme partners over other competitors.
SmartTrade is a leading B2B loyalty programme that brings together a coalition of suppliers to reward their trade customers for every dollar they spend. SmartTrade members can earn points on their purchases from multiple programme partners in various industries including construction, hire, electrical, tyres, flooring, fuel, power, insurance and more.
By participating in SmartTrade, members not only benefit from their purchasing decisions but can also build valuable relationships within a network of trusted suppliers.
Members can redeem their points for almost anything they want – they can choose from over 6,000 products on the Rewards Shop or call the team to make a specific request.
The programme can be used as a strategic tool to recognise loyal customers and enhance retention. By incentivising regular spending and engagement, businesses can drive profitability and build lasting relationships.
The SmartTrade programme has given us the ability to recognise and retain customers without resorting to discounts to get the business. It has also had a very positive effect on our customers payment behaviour in that we have seen a noticeable improvement in our accounts being paid current.
The team at SmartTrade work closely with us to make sure we are maximising our potential and our unique point of difference with it. I have been impressed with their commitment to our success with it.
The development of the technology is helping us keep a closer eye on our customers and looking at how they are using their points would suggest the customers are into it as well.
We would highly recommend the programme and the people for your business and associated industry.
GetGenuine is a loyalty programme designed to reward the automotive repair trade for purchasing genuine automotive parts over after-market alternatives. This initiative is designed to reinforce the value of using authentic parts, emphasising quality, safety and the long-term reliability that comes with manufacturer-approved components.
Business owners can earn GetGenuine reward points when they purchase genuine parts from participating dealers, turning everyday transactions into tangible rewards. The programme doesn’t just stop at automotive parts; it extends the earning potential by including a wide range of business essentials such as workshop supplies, paint, tyres, fuel, office products, insurance and more.
Members enjoy the ultimate flexibility when it comes to redeeming their points, with the ability to choose virtually anything they want.
The GetGenuine Rewards programme is an absolute standout. With its diverse and valuable rewards, generous point accrual system, seamless user experience, exclusive benefits and excellent customer support, it has set a new benchmark for rewards programmes.
I wholeheartedly recommend this programme to anyone seeking an exceptional and rewarding experience. Customer support excels with the dedicated support team readily available to address any queries or concerns, enhancing the overall experience and strengthening the bond between the programme and its members.
But what really sets this programme apart is its unparalleled generosity. Unlike many other programmes that make it difficult to earn meaningful rewards, this programme prioritises member satisfaction by providing ample opportunities to accumulate points. From making everyday purchases to engaging in specific activities, the programme rewards its members for their loyalty and engagement.
It’s a no brainer for me.
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