Loyalty solutions for your business.

We specialise in delivering B2B loyalty solutions and sales channel incentives that drive repeat business, boost engagement and foster long-term success. With a proven track record across various industries, we have the tools and expertise to help your business thrive in a competitive marketplace.

Experience better results with Smart Loyalty.

Customised & targeted loyalty.

Maximise your loyalty initiatives and drive sustainable growth with our end-to-end loyalty solutions.

Coalition Loyalty

Join industry leaders to reward a common base of customers.

Bespoke Solutions

Customised loyalty tailored to your brand and business needs.

Sales Incentives

Motivate staff and boost sales performance to drive your revenue.

Reward Fulfilment

Access an established, fully managed rewards platform.

More than just loyalty.

We believe that loyalty is more than just a points system or rewards programme; it’s about building meaningful connections with customers and enhancing their overall experience. We strive to create innovative solutions that not only incentivise purchases but also engage and nurture relationships throughout the customer journey.

Through advanced technology, analytics, and personalised strategies, we help businesses understand their customers on a deeper level. Our commitment to being “more than just loyalty” empowers brands to create meaningful engagement and drive sustainable success in an ever-evolving marketplace.

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Brands we work with.

We understand that every brand we work with is unique, so we tailor our loyalty programmes to meet your specific business goals.

Your step-by-step guide.

From strategic planning and design, to seamless execution, ongoing management and continuous optimisation, we’ll guide you through every stage of your loyalty programme. We’ll help you deliver personalised experiences that resonate with your audience, motivate repeat business and set your brand apart from the competition.

Whether it’s channel incentives, coalition, or a bespoke rewards programme you’re after, we’ll work with you to create an all-inclusive loyalty solution that drives measurable growth.

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Why choose Smart Loyalty.

No two businesses are alike, and neither are their needs. We pride ourselves on delivering bespoke loyalty solutions to align with your business.

All-inclusive programme management, from design and implementation to ongoing support and optimisation.

Our experienced team is dedicated to understanding your unique needs, providing a personalised approach that delivers tangible results.

You’ll get access to advanced tools and platforms for enhanced functionality and user experience.

Our data-driven insights provide actionable intelligence, enabling informed decisions and optimising your strategies for maximum impact.

We offer a wide range of rewards to engage and satisfy your customers, ensuring broad appeal and effective motivation.

The team at Smart Loyalty have been instrumental in helping us take our Farm Source Rewards programme to new heights since we partnered with them.

Smart Loyalty’s product, platform and approach to loyalty continue to be key components to ensure we achieve our overall strategic goals and objectives for the programme. In particular, their Dream Rewards concierge service is a stand-out and has made a massive difference to our offer with farmers.

Head of Marketing, Farm Source Rewards

I work with a number of groups with member benefit offers but have never seen the surge of interest and uptake as we have from Smart Loyalty’s programme members. We are especially pleased with the ratio of new business and former customers who have reactivated their OfficeMax accounts as a result of the Smart Loyalty offer.

National Manager, Groups & Associates, OfficeMax

The programme has given us the ability to recognise and retain customers without resorting to discounts to get the business. We have also seen a very positive effect on our customers payment behaviour in that we’ve seen a noticeable improvement in our accounts being paid current.

National Sales Manager, PPS Industries

Smart Loyalty have built a solid reputation for having one of the best rewards programmes in the building and hardware industry. We use the SmartTrade programme not only to generate more business but to also encourage early trade account payments. We highly recommend this programme to anyone wanting to reward existing customers, build new business and improve payment dates.

Managing Director, Kiwi Timber Supplies

The programme has allowed us to review the discount structure that we had in place. Instead of using discounts to retain and reward our loyal customers we use the SmartTrade programme. The uptake from our customers has been positive and the process of setting up the SmartTrade programme was easy, there is always support available from SmartTrade.

Business Manager/Director, Think Water Taupo

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